About


I am an independent freelance graphic designer and Art Director based in Chicago, Illinois. I work with clients large and small to strategically create compelling and meaningful brands and organizations.

Currently, I'm helping to build stronger design strategies, and marketing positions in the Real Estate and Mortgage Industries.

I specialize in building and leading companies to success through branding, social, marketing, email campaigns, and the occasional front-end designing.

While Art Directing at PERL Mortgage:
  • Develop a stronger design language
  • Build a new a website
  • Launch new digital products to support marketing for Loan Officers
  • Revitalize printed marketing material
  • Revamp email campaign strategies
  • Rebuild loan program marketing
  • Lead designers to success in corporate and individual loan officer marketing

How I Work


Message

A message that is honest, and well thought out is not overly cluttered or easily lost in the noise. The goal of each design is to become memorable, timeless, and beautifully crafted to suit each purpose and organization.

Process

Every client and every project is different, and so much be the process to go with it. With every projects comes experimentation, and thought to help build the best solution possible.

Collaboration

Belief in the clients and building strong relationships with them to help bring their ideas, organization, and business to life.

Experience


PERL Mortgage

Art Director and Front-End Designer
  • Manage and mentor designers
  • Develop new strategies for design, marketing, and web development
  • Lead creative strategies and hold one on one meetings to make sure that task, and design standards are on track
  • Through Creative processes conceptualize, design, build, and deploy branding, websites, email campaigns, and presentations for various clients and industries.
  • Utilize HTML/CSS/JS to develop webpages, emails, and touch tours in a web environment.

Frey Design Group

Senior Designer and Front-End Designer
  • Conceptualize and create User Interfaces and Experiences for mobile/web applications, and upcoming web redesign projects.
  • Conceptualize digital and printed marketing materials for both internal and external facing clients.
  • Manage web content through Wordpress CMS
  • Develop front end HTML/CSS for internal and external websites and events utilizing JS plugins as well.
  • Design and implement email marketing strategies.
  • Develop new strategies and products to be implemented in the digital loan process.

22CM

Designer to Senior Designer
  • Design for internal clients for events, advertising, and publication layouts for a variety of magazines, newspapers, and digital media.
  • Lead animation for a digital multimedia, and video news stories. Design advertising for external clients for small businesses to be used in a variety of publications.

Mauge

Freelance Designer
  • Development of branding, web design, and marketing materials for Real Estate Developments and Automotive Clients.

Education


Illinois Institute of Art Chicago

Bachelors of Science Graphic Design
  • Discover conventional design methods applied to a professional setting
  • Learn industry standard software and tools and applications to design methods
  • Introduction to web development methods particularly HTML/CSS with a brief intro to JavaScript
  • Extensive usage of typography and methods

IVCC

Associates of Science Graphic Design
  • Discover conventional design methods applied to a professional setting
  • Learn industry standard software and tools and applications to design methods
  • Introduction to web development methods particularly HTML/CSS with a brief intro to JavaScript
  • Extensive usage of typography and methods