Bliss aimed to help renters and landlords make a smoother process for both of them. Keeping the branding light, approachable, and friendly. Using Cooper and Walsheim helped with making the branding reach those goals.
Paired that with calming and homey colors solidifies what how welcoming using Bliss can be. The logo is a simple geometric mark that can be visible, or invisible if need be, in all the right places while pairing well with the illustrations, typefaces, and colors chosen.