PERL Rebrand

Branding, Art Direction, Interface

While working at PERL we started the long process of taking on a brand that has widely remained the same for the past 20 years. Because of that history it's going to be a long, and hard process to get the rebranding correct.

This particular "Case Study" is the beginning process of the rebrand. It's an initial concept to see where PERL could possibly go and how big of an update we could do.