Work and Case Studies
Selected work and projects I have completed over my career.
Art Director and Designer
Drip makes wooden pour overs. The coffee filters through this wooden block allowing it to adopt flavors from the different types of wood offered. The logo and branding was to remain simple, clean and word mark. The elements around it needed to reflect exploration and discovery.
Art Director
While working at PERL we started the long process of taking on a brand that has widely remained the same for the past 20 years. Because of that history it's going to be a long, and hard process to get the rebranding correct.This particular "Case Study" is the beginning process of the rebrand. It's an initial concept to see where PERL could possibly go and how big of an update we could do.
Art Director
Club Soda is a virgin cocktail brand. They create mixes, and flavors for delicious mocktails. The branding being the cornerstone needed to be able to blend in with a high-end cocktail bar, and have the same feeling. The goal is to normalize this product and make it available for people going to bars but may not want to drink alcohol.
Freelance Designer
Two Rivers Mortgage is a local 3 person operation with ambition. They wanted a new logo that could contend with larger, heavy hitters. On top of a logo they wanted a web platform that could be built on over time. The catch was they wanted a static site.
Illinois Public Pension Fund Association
Art Director
The IPPFA needed a new website, and branding to help bring them into the modern era. They relied on their branding from 90’s to help get them to this point, but with younger members joining from teaching and other public employment fields they wanted something to help them stand out and get these newcomers engaged.
Creative Director
Bliss Happy Renting was (rather is) a project that aims to solve the problem of an outdated home renting system. With more and more people making the switch to banks like Simple, Chyme, and Qapital (coming into the game) paying rent with a check is becoming obsolete.This is where Bliss comes in. We’re aiming to allow tenants to pay rent, sign a lease, and communicate with their landlord all through easy to use applications.
Freelance Designer
The Buckler is a five sided office building located in Milwaukee. They needed some branding, and materials to reflect the downtown feel and attract clients/businesses to rent or purchase office space. The idea was to keep it professional, classy, and reflect the odd shape of the building.
Designer
Mission was an internal tool that was a WordPress based project management system. The tool was successful in-house at an agency of 6 people and turned into a product for sale aimed at freelancers and small teams. A market that some project management applications were missing.