Perl

Updating an established brand from Trajan to something better.

Perl

// About Perl

PERL's branding had been out of date since 2005. They leaned heavily on what other financial institutions were doing rather than finding their own voice. The branding sought to create and amplify that voice helping them stand out from their competition.

// Services

  • Branding

  • Art Direction

  • Web design

  • Typography